To help publicize the newly created TRATON Group, of which Volkswagen Caminhões e Ônibus is a part, six Brazilian VWCO employees take on the role of protagonists in the new campaign and also give their opinion about how they practice the values of the organization on a daily basis. The goal is to demonstrate commitment to the Global Champion strategy at all levels of the company.
Livia Simões, VWCO Product Planning Manager, is one of the stars of this worldwide campaign and has had the opportunity to closely check an art with her photo at the IAA in Hannover. "It was exciting to see me as a representative of our company and also of the TRATON Group, in a banner of the height of a building reinforcing our determination to be the Global Champion, innovating and transforming the transport ecosystem, with the goal of improving the lives of people and build a better future", describes Livia, who also serves as ambassador for the new group.
Since Augusto 30th, Volkswagen Truck & Bus AG has become TRATON AG, a young company with the unique character of a start-up and the extensive experience of its traditional brands: combination needed to re-invent transportation for future generations.
The new name as well as the new claim “transforming transportation” reflect what the company is striving for and how it is acting:
• TRAnsformation of the ecosystem transport is our mission – for everyone’s benefit.• TRAnsportation is our and our customer’s passion.• TONnage is what our customers are moving around the world, every day.• TRAdition of our strong brands is what is grounding us.• Always “ON” is the ultimate goal of our customers and our attitude in order to make everything possible for them.
About Volkswagen Caminhões e Ônibus
Manufacturer of Volkswagen and MAN commercial vehicles, Volkswagen Caminhões e Ônibus is one of the largest trucks and buses assemblers in Latin America. Since its start-up in 1981, the company’s goals have always been reaching the top of the market, respecting and satisfying the customers’ needs. And that's exactly what clients get: tailored products and excellent after-sales service. The company is also a reference in technological innovations. Volkswagen Caminhões e Ônibus is a pioneer in the use of biofuels, and in the development in Brazil of a diesel-hydraulic hybrid truck. The company always seeks solutions that reduce the environmental impact and help preserve the environment. For more than 35 years, the manufacturer has maintained its commitment to develop vehicles that exceed customer requirements - wherever they go, whether on Brazilian, Latin American or African roads.
About the TRATON GROUP
TRATON AG, formerly Volkswagen Truck & Bus AG, is a wholly owned subsidiary of Volkswagen AG and a leading commercial vehicle manufacturer with its MAN, Scania, Volkswagen Caminhões e Ônibus, and RIO brands. In 2017, TRATON Group brands sold about 205,000 vehicles in total. Its product offer includes light commercial vehicles, trucks and buses, produced at 31 factories in 17 countries. As of December 31, 2017, the company had about 81,000 employees in its commercial vehicle brands. The Group's goal is to transform the transport system through its products, services and partnership with its customers.